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 Matching
Price to
Service




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Guidelines for determining consistency between service, image and price

CATEGORY
Low-Price Company
Mid-Price Company
High-Price Company
Education
Little Training
Certification Process
Educated & Experienced
Upholstery Skill
None
Basic Fabrics
Confident with
ALL Fabrics
Cleaning Pace
(sq. ft. per hour)
500 to 800
300 to 400
300
Cleaning Price
(per sq. ft.)
.12 to .18
.26 to .32
.40+
6' Sofa Price
--------
$75 to $125
$175+
Van+Equipment
Used
Good <-> New
Good <-> New (Immaculate)
Image
Weak
Good
Polished
Service
Fast / Cheap
Adequate / Affordable
Personal / Professional / Skilled
Credentials
None
Certified Technician
Master Cleaner
Presentation
Basic
Some Extras (booties, etc.)
All of the Bells + Whistles
Follow-Up
None
Occasional (reminder card)
Stays in Touch (newsletters, reminders, holiday cards, etc.)
Market
Rentals + Apartments
Homeowners
Professionals

Information obtained from www.ProChem.com
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